Project 04 · Consumer brand
RYXO.
A caffeine-free energy drink concept for people who love the taste and feeling of energy drinks, but do not want the downsides of consuming too much caffeine.
The problem
Love the taste.
Skip the overload.
Energy drinks are popular for their flavour and ritual, but too much caffeine can bring unwanted effects. RYXO explores an alternative: a bold, enjoyable energy-drink experience designed without caffeine.
What RYXO explores
A new kind of energy drink.
A consumer product concept built around taste, brand, and a more flexible way to enjoy the energy-drink category.
01
Great taste
A full flavour experience for people who genuinely enjoy energy drinks.
02
No caffeine
An option for moments when caffeine is not wanted or has already been consumed.
03
Strong brand
Building a memorable identity for a modern consumer product.
RYXO updates
News from RYXO.
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